Cinema and theme parks go very closely together. Both are shows to have fun and have fun. Disney it has Disney World in the United States and Disneyland in Europe. Universal has its Universal Studios franchise in Hollywood, Florida, Japan and Singapore. AND Warner Bros it operates parks in Australia, Spain and the United Arab Emirates. These are just three examples of the close relationship of the entertainment industry and how much cinema gives of itself. No wonder Blockbuster he would like his own amusement park.

Today Blockbuster it is a memory of times past. Technically there is only one establishment left under this name in Bend, a town in Oregon, United States. Establishment that continues to use the brand but is far from what was the great chain of video stores Blockbuster. This last stronghold is visited by curious and moviegoers every year and they even made a documentary about it entitled The Last Blockbuster (2020). But at the time, Blockbuster it was synonymous with watching movies at home.

When the only way to see movies was through movie theaters or on television, VHS arrived, a technology that made it possible to record a movie on cassette tape. Its acronym says it all: VHS, Video Home System. And what of home it was so verbatim that VHS spawned an industry that consisted of renting movies to watch at home. Those of us who comb gray hair keep a fond memory of these establishments, either by renting VHS tapes, DVD, Blu-Ray or video games in these formats.

And in America, one name rose above the rest. In the United States and around the world. Blockbuster became the equivalent of video stores to McDonald’s in fast food or Coca Cola in sugary sodas. In 2004, it had more than 9,000 stores around the world. Your key to success? Offer a broader catalog than the competition and that was constantly renewed. That and that you could rent the titles for longer.

Entrance of the last Blockbuster in Bend, Oregon

Why not a theme park?

Blockbuster made a name for himself in the movie industry. More than anything because through the rental of videotapes, the sector discovered a vein with which to recoup part of its investments in films that perhaps had not performed well at the box office. There are cases of films that have even generated more money thanks to the rent than from their release in theaters. A curious example is Street fighter (1994). Starring Jean-Claude Van Damme and the mythical Raul Julia, among others, this film continues to make money to Capcom thanks to its rental in video stores, television broadcasts and, in recent years, its availability on streaming platforms.